To commemorate the first edition of “Silent Day,” the Planetario Galileo Galilei - Buenos Aires, Argentina - was given headphones in an effort to change the cold and solid appearance of the buildng into a fun, cartoonish personage. Built in 1967 by the architect Enrique Jan, the planetarium is an iconic building in the city of Buenos Aires. The ‘day’ aims to add a new perspective on sound and environment. Silent Day was initiated to promote Sony’s new series of headphones. With its fashionable bald head and futuristic sunglasses, Planetario Galileo Galilei perfectly goes with the purpose here. At the event, hundreds of people were collected to dance while they listened to music on their headphones.

Courtesy of Pop-Up City.